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Every ad tap, to the right store. Every install, back to the right ad.

Tappie gives mobile apps one link per ad. It sends each tap to the App Store or Google Play, matches the install that follows, and reports trials and subscriptions back to your ad platforms.

Request early access

Tappie is in private use today and opening to a small number of app teams.

Smart store routing

One link per ad. iPhone taps go to the App Store, Android taps go to Google Play, and nothing in between slows them down.

Install matching

Android installs match exactly through the Play install referrer. iOS installs match within a short window using privacy-safe signals.

Conversions back to your ads

Trials and subscriptions flow back to Meta, TikTok and Google server to server, so campaigns optimize on what actually pays.

Your own numbers

See clicks, installs and trials per link in your own reports instead of relying on each ad platform's count.

How it works

  1. Create a link for each ad, campaign or email.
  2. Someone taps it and lands in the right store in a fraction of a second.
  3. They install and subscribe. Your app reports the event once.
  4. Tappie matches it to the tap and sends it to the ad platform that earned it.

Talk to us

Building a subscription app and tired of guessing which ads work? We would like to hear from you.

hello@tappie.cc